Career

Ten years,five teams

From editorial graphics to leading product design at a bank. Here is the whole path, with the numbers I am proudest of.

Get in touch

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Yazan Al-Masri

Product & brand designer · Amman, Jordan · hello@yazanmasri.example · +962 6 000 0000

Profile

Product and brand designer with ten years in fintech, travel and health. I lead small teams, build design systems that last, and write Arabic-first interfaces that feel native in both directions.

Skills

Product designDesign systemsBrand identityUX researchArabic typographyPrototypingMotionAccessibility

Tools

FiFigmaProduct
AiIllustratorBrand
AeAfter EffectsMotion
FrFramerPrototypes

Languages

ArabicNative
EnglishFluent
GermanBasic

Education

BA Graphic DesignAmman School of Arts & Design · 2015

Interaction Design certificateOnline programme · 2019

Experience

01

Lead Product Designer · Nuqta

2022 – Present

Digital banking · Amman

  • Lead five designers across onboarding, payments and cards for 900,000 customers.
  • Redesigned onboarding: drop-off down 34%, first transfer within a day up 2×.
  • Built the Nuqta design system: 120 components, Arabic and English, used by 40 engineers.
02

Senior Product Designer · Rihla

2019 – 2022

Travel booking · Dubai

  • Owned search and checkout in six markets.
  • New checkout raised completed bookings by 21%.
  • Started the company's first usability lab and monthly research days.
03

Brand Designer · Studio Kharita

2017 – 2019

Branding agency · Amman

  • Identities, packaging and campaigns for 30+ regional brands.
  • Souq Tamr packaging won a regional gold award.
04

Visual Designer · Sada Media

2015 – 2017

Digital publisher · Amman

  • Visual language for a news platform with 4M monthly readers.
  • Social templates that doubled engagement in a year.
05

Junior Designer · Freelance

2014 – 2015

Logos, menus and posters · Amman

  • First 40 clients, mostly cafés and small shops in Jabal Al-Weibdeh.

Achievements

900K

People use the banking app my team designs, every month.

120

Components in the Nuqta design system, in two directions.

40+

Talks and workshops on Arabic interface design.

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